I love to read, and in the ever-changing world of Interactive Marketing, constantly reading is imperative to staying fresh and relevant in the marketplace. While nothing substitutes for real world experience, I have found that maintaining an extensive reading list is the most surefire way to accelerate your career (and your profile within your company).
When I first started with Search Marketing, I found that there were several quality books that were published both in print and in e-book format. All of these books were highly relevant to the topic of search marketing, and offered a solid background as to how the search engines evolved, which engines were succeeding in the short term, and an outlook for the future of search. This was exactly what I needed in order to get started in the industry, and it helped me put form to the theories that I had crafted in my head about how to approach the industry.
This worked well for the first several books, but then I started to notice two very distinct and opinion altering trends when it came to reading Interactive Marketing books in print:
- There is a lot of overlap between the books. While seeing a comprehensive history of how Google became the dominant search engine is very useful on first read, hearing variations of the same story in 3-4 print books becomes quite tedious.
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