Great video posted on the Official Google Analytics blog in early September that has some excellent insight that I feel is worth repeating on this blog. The video poses a question that may be on the top of the mind of most companies as they analyze how they should best handle web analytics for their company; should they hire a consultant/agency, or should they bring things in house?
Since Three Deep is an agency, I am sure you can understand how we feel about this topic; we think that there is a lot of value that agencies can bring to organizations that they may not be able to realize with in-house resources. This is because agencies are highly specialized and efficient in the work they provide, are often less expensive than hiring a full time resource or team of resources in house, and since agencies work across several clients, they are able to apply best practices, new techniques and spot trends across their entire portfolio of clients. Working with agencies provides a large amount of value and can often come at a reasonable price.
Continue Reading Do You Need an Agency For Web Analytics? →
