Welcome to the seventh edition of The Search, a weekly recap of all the interesting articles from the areas we deal with most: paid search, social media, web development, web analytics, SEO, display advertising, email marketing and mobile marketing. Check back each week to stay on top of the latest and greatest techniques in online marketing so that you can improve your skills and better serve your clients. Enjoy!
Do you know what the most expensive keywords are in Google AdWords? That is just one of the topics covered in these great articles regarding Paid Search and PPC. Check them out!
What is happening with Google and SEO? These articles are just what you need to learn more about what innovations are happening on the largest search engine.
Display
New to the Search is Display Advertising. This week we take a look at different sources, publisher placements and how digital channels interact with traditional TV advertising. Take a look!
Just like last week, much of the buzz for social media still revolves around Google+. Take a look at the article from Search Engine Land or one of the other articles surrounding all things social.
Time to get back to the basics with web analytics? Want to measure social media engagement? Check out the article from Luna Metrics? Lead value? Try Future Now’s post. Or learn from your analytics and start optimizing your website with Zimana’s advice. Check them out today!
Mobile
Every week there is a new prediction with where Mobile is currently and where it is headed. With these articles, you’ll learn more about where it is headed and whether it is poised to overtake TV advertising spend.
New to the Search, we are proud to add email to the list. Check out these Email 101 basics and start improving your campaigns today!
What do you think of these posts that we have shared with you? Do you agree or disagree with the ones posted? We’d love to hear your thoughts, and invite you to leave us a comment or tweet us @threedeep.
July 26th, 2011 | Posted by Luke Kuhlman
Categories: Base
Tags: Email Marketing, Google Analytics, interactive marketing, marketing ideas, online marketing, Organic Search Optimization, paid search, search marketing, SEO, Social Media
With April right around the corner, Three Deep is proud to present its April 2011 calendar, marking one year of bringing you interactive and online marketing events in the Minneapolis and St. Paul community. Have more events to share? Please tweet us @threedeep!
April 4th
MIMA CATFOA #4: Anders Sjostedt, Hyper Island USA
6:00 – 9:00 pm
Fine Line Music Cafe
Join us for the third session of Conversations About The Future Of Advertising on Monday, April 4, 2011 when we welcome Hyper Island USA Managing Director Anders Sjostedt (@anderssjostedt).
April 5th
MNAMA Burke Research Seminar
8:30 am – 5:00 pm
Medtronic World Headquarters
In today’s competitive environment, making the right business decisions is crucial. Using market research can help increase sales and profitability and save money by ensuring that you are “on target” with your products and services. Save money and travel costs for this one-day session with the premier market research training company, Burke Institute. This seminar is designed for marketing professionals—market researchers as well as market managers and others who want to understand how to use research in decision-making. Both B2B and B2C markets will be covered.
April 7th
MWMC Seasoned Professionals: Peer Go Round
5:30 – 7:30 pm
Tryg’s Restaurant
Whether you work at a large or small company, your best ideas often come from peers. Looking for advice on a project? Have a campaign idea you want to test out? In this Peer Go-Round for Seasoned Professionals, we will be leveraging the power of group brainstorming. You will come with a question and leave with 20 good answers. You will gain and share wisdom, meeting new colleagues and deepening your connections.
AIGA Cocktails with Creatives: The American Swedish Institute
6:00 – 8:00 pm
The American Swedish Institute
Even if there’s still snow on the ground, spring will be here soon! Cocktails with Creatives will be at The American Swedish Instituteon Thursday, April 7th, from 6–8 p.m. Of particular note, The America Swedish Institute will be featuring the art of Jesper Löfvenborg. We’re excited to see all the returning faces and the new ones.
April 13th
MIMA Spring Socializing IRL!
5:15 – 8:00 pm
Location TBD
The where and when will be announced soon, but plan to do the social networking IRL.
April 14th
MWMC New Member Breakfast
8:00 – 9:00 am
Woman’s Club of Minneapolis
MWMC is eager to connect with our newest members at the upcoming New Member Breakfast. Join us for a continental breakfast, meet MWMC board members, learn how membership has genuinely impacted our board member’s professional lives and network with other new members. Help us meet our mission of fostering collaborative relationships and championing women in business. We want to meet you!
Ad Fed Happy Hour at Fast Horse
5:30 – 8:00 pm
Fast Horse
Be sure to hit the Happy Hour at Fast Horse on Thursday, April 14. It will be a great opportunity to check out a groovy agency and mingle with plenty of advertising, marketing and design folks. Fast Horse is an innovative, non-traditional marketing shop with an impressive roster of clients and shelf or two of awards.
April 19th
MWMC Learning Lunch: Minding and Managing your Personal Brand Online
11:30 am – 1:00 pm
University of St. Thomas Minneapolis Campus – Opus Hall
From marketing to education to building a community for yourself and your brand, there are myriad opportunities being missed. This session aims to bridge the gap by equipping attendees with the tools they need to make good use of digital tools now. Attendees will learn basic social media strategies and skills that you can immediately put to work for yourself, and your business.
April 21st
Ad Fed’s Getting Surly
6:00 – 8:00 pm
Surly Brewery
Ad Fed’s Getting Surly! The first 75 people to join or renew Ad Fed membership during the months of March/April 2011 get an invite to a FREE limited availability, private tour and beer sampling event at Surly Brewery on Thursday, April 21. Founder and President, Omar Ansari, will be giving the tour and sharing the history of how this iconic Minnesota brand came to be. He will also be taking questions afterward. Have you seen the Surly tour waiting list? Avoid the wait and renew/join now! This is your chance…
April 22nd
SMBMSP #36: Activism
8:00 – 10:00 am
Location TBD
Social media is greater than simply sharing, marketing, or making friends. It’s about changing the world, and some folks really understand what this means. We’ll explore our changing world through the use of social activisim online and talk about what that means for all of us.
April 27th
Ad Fed Mentorship Event
5:30 – 7:30 pm
Spill the Wine
The Ad Fed Mentorship Circle program allows members to engage individually with industry professionals by meeting them in a casual group setting. These Mentorship Circle events are held four times a year and offer networking, discussion and group mentorship based on areas of interest.
April 28th
MNAMA Customer Loyalty and 1:1 Relationships with Emerging Medical Technologies
7:30 – 9:30 am
United Leadership Academy
Learn, from case studies in such areas as preventive care, chronic illness, online and print communications, and smart apps, how industry innovations are evolving to foster patient loyalty and better influence patient outcomes.
AIGA Coffee Break Series: Mayo Clinic
8:45 am – 5:00 pm
Mayo Clinic
This event will showcase the various in-house groups, who use research and design to deliver on Mayo Clinic’s primary value: the needs of the patient come first. Encompassing all media, our in-house teams have the ability to connect brand touchpoints, and help provide a seamless experience for all.
April 29th
AIGA Pivot: St. Cloud State
5:30 – 7:30 pm
St. Cloud State University
Official details are still firming up, but the next Pivot will be hosted by the AIGA MN Student Group at Saint Cloud State.
The Pivot Series is designed as an opportunity for AIGA student groups to develop programming for their fellow students who reside and study in the upper Midwest.
March 22nd, 2011 | Posted by Diane Kulseth
Categories: Events
Tags: event calendars, Facebook, interactive marketing, Minneapolis, Saint Paul, twin cities, Twitter
Over the years I have attended many conferences spanning a variety marketing of topics, including the MIMA Summit. At each of these events, my role was quite simple: 
attend the most relevant presentations to my area of interest, take copious notes, and apply the learned tactics and techniques in my day to day work. If our team feels ambitious enough, we will even post the notes on our blog and share reactions for the world to see (like our Google Analytics Summit and Online Marketing Summit notes from 2009).
This year’s MIMA Summit was different, because this would be my first time presenting at the conference. While I had blogged earlier this year about my goal to be a presenter at a marketing conference, I never imagined that it would actually happen. That is, until I met Betsey from Sugarbeet Creative and she gave me the opportunity to have my voice heard!
Continue Reading My MIMA Summit Experience: From Audience Member to Presenter →
October 13th, 2010 | Posted by Jeff Sauer
Categories: Events,Google Analytics
Tags: Google Analytics, interactive marketing, Marketing Summit, MIMA, MIMA Summit, speaking engagements
If you’re looking for interactive and online marketing events in the Minneapolis / Saint Paul area for the month of May, then look no further. We have your May events calendar ready and waiting!
If you want to subscribe to these events, please check out the Google Calendar!
May 6
Java Meetup Minneapolis
8:00 am – 10:00 am
Urban Bean Coffee
This event covers overcoming marketing challenges for managing your personal and professional identities through technologies.
Continue Reading Minneapolis Interactive/Online Marketing Events – May, 2010 →
April 29th, 2010 | Posted by Diane Kulseth
Categories: Events,Social Media
Tags: event calendars, interactive marketing, twin cities events
It seems like there is an online marketing event nearly every day (and at least several times a week) in the Minneapolis and St. Paul area. At times, it’s difficult to keep track of everything!
If you are tired of searching around for all of the Twin Cities events for people in Interactive Marketing / Online Marketing, have no fear! Three Deep has compiled this list of various events that are occurring this month in the Twin Cities metro area. Want a calendar of the events? Find the events on our dedicated Google Calendar.
Continue Reading Minneapolis Interactive/Online Marketing Events – April, 2010 →
April 5th, 2010 | Posted by Diane Kulseth
Categories: Events
Tags: event calendars, interactive marketing, twin cities events
