Entries Tagged as iPhone

Those who are familiar with our company and our culture know that we are constantly thriving to be thought leaders in our industry. Our blog has proven to be an excellent channel for conveying useful information to our peers. By extension, many of our employees use Twitter and other social networks to further extend our reach.

To make keeping up with Three Deep one step easier for our followers, we have recently created a mobile application (or app) for iPhone and iPod Touch users. After all, we figured if Seth Godin has an app, we probably should too!

This flashy piece of digital goodness serves up our company blog, as well as Twitter feeds from individual team members that are frequently posting on industry trends, best practices, and even a bit of humor.

The app. is named simply Three Deep, and can be downloaded at no cost from the iTunes App Store or by clicking the link below. If you like the app, please be sure to rate and comment. Enjoy!

Click here to download the Three Deep iPhone/iPod Touch Application

For our followers that do not have and iPhone or iPod Touch, there are many other ways to keep up with what’s going on at Three Deep. You can follow us on Twitter, LinkedIn, Facebook, and by subscribing to our RSS Feed.

In addition to reverse-engineering Google’s Local Search algorithm, we Three Deepers are always looking for more venues for expanding our reach for our local business clients, especially with Adwords.  I have been particularly intrigued of late by Google’s iPhone search application and how it pertains to local search.

If you haven’t read about it yet, the basic premise is that you open the iPhone app, hold it up to your mouth and say your search term.  Google recognizes what you say and automatically ties what you say to your geographic location (using either triangulation or GPS) and then returns search results based on where you are located.

While evaluating this application, I noticed that there were no advertisements on the search app results, or the Google search results on my phone.  Not having ads on the results pages was great for advertisers with strong organic search rankings (and especially those who had top 3 listing in the onebox), but it was a negative for PPC advertisers who wanted to push their way up to the top of the results.  I knew it was only a matter of time before Google would start allowing advertisers to place AdWords ads on these results pages (remember, it’s AdWords revenue that made the iPhone app FREE to users in the first place).

Continue Reading AdWords on Your Mobile Phone (Google’s G1/Android and the iPhone) →