Here at Three Deep’s offices, we are always talking about our craft, whether email marketing, SEO, reporting, etc, and how to improve the service we provide our clients. We are presently in the process of building out a model for how we can best serve our clients… and also educate them on how SEO best fits into their overall marketing mix. Through much trial, continued learning, and a few hundred whiteboard sessions, we have made major inroads in establishing an equation as to where exactly SEO fits in to our clients marketing mix (the answer is everywhere).
Given all of the time that we have put into working on this equation, it’s a little surprising that we don’t have any excellent infographics to help visualize what we are working to achieve for our clients. Fortunately, there are many bright minded and artistically gifted bloggers out there who can help fill the gap. This weekend, our president Dave Woodbeck sent us the following graphic (courtesy of SEO superstar Matt McGee):
SEO Success Pyramid
You can read the full breakdown here, but the basic premise is that rather than relying on one or two tactics to simply try to “exploit” Google’s ranking algorithm, the most successful sites focus on building quality content that engages users, presents something of value, and is easily “linkable” from other sources.
Continue Reading SEO Success Pyramid – Strategic SEO →
