In addition to reverse-engineering Google’s Local Search algorithm, we Three Deepers are always looking for more venues for expanding our reach for our local business clients, especially with Adwords. I have been particularly intrigued of late by Google’s iPhone search application and how it pertains to local search.
If you haven’t read about it yet, the basic premise is that you open the iPhone app, hold it up to your mouth and say your search term. Google recognizes what you say and automatically ties what you say to your geographic location (using either triangulation or GPS) and then returns search results based on where you are located.
While evaluating this application, I noticed that there were no advertisements on the search app results, or the Google search results on my phone. Not having ads on the results pages was great for advertisers with strong organic search rankings (and especially those who had top 3 listing in the onebox), but it was a negative for PPC advertisers who wanted to push their way up to the top of the results. I knew it was only a matter of time before Google would start allowing advertisers to place AdWords ads on these results pages (remember, it’s AdWords revenue that made the iPhone app FREE to users in the first place).
Continue Reading AdWords on Your Mobile Phone (Google’s G1/Android and the iPhone) →
