The #1 rule to social media is to be social. For businesses, it can often be a difficult premise to adhere to this simple rule, and we often see businesses criticized for having thousands (or millions) of followers and only following 5 people back.
It’s something we think about from time to time as we manage our @threedeep Twitter account. Someone follows our business on Twitter and we wonder if it’s worth our time to follow them back. Some people will advocate that you automatically “follow back” everyone who follows you, but that’s not always practical and brings your account in some spammy areas.
How does a Businesses decide who to follow on Twitter?
We’ve created this flowchart which may offer some insight into how we evaluate whether or not your business should follow someone on Twitter.
Continue Reading Twitter Follower Flowchart for Businesses →
