Last week I had the honor of speaking at the University of Minnesota’s Carlson School of Management for a class entitled BA 1905 — “Internet Search Economics, Google, and New Business Opportunities” - a great name for a course covering this relatively new industry, with some truly engaging curriculum around my favorite topic of conversation: Search Engines, Marketing, and creating a business model around increasing visibility on the web.
With a blank canvas to work with and many possibilities for conversation, the professor and I decided that it would be best to do an hour long presentation on Google. The presentation pretty much wrote itself from that point on. Here is the full slide deck:
