It’s been months (maybe years) since you’ve done something about it. You know you could do better but you don’t have enough time. It’s easy to just ignore it, forget about it, not think about it. You wear the signs of neglect, yet aren’t motivated enough to do something about it. Everyone can see it, but nobody says it out loud:
You need to lose weight
You need to fix your website
I got the idea for this post today while thinking about how the typical website cycle for companies is quite similar to trying to lose weight. A few weeks ago I saw a picture of myself and said “man, I look like Matthew Perry during his fat years on Friends.” From that point on, I have been working out religiously, trying to look a little less like the chubby Chandler Bing.
Continue Reading 8 Reasons Why Maintaining Your Website is Like Losing Weight →
July 29th, 2010 | Posted by Jeff Sauer
Categories: Web Development
Tags: Web Design, Web Development, Web Maintenance
I’m trying something new on the blog where I post some of the best marketer-related articles that I encountered during the month. If people like it, I will do a link round-up at the end of each month highlighting articles that I find most relevant to the world of interactive marketing. Leave a comment if you think I should continue on with this column!
When Life Hands You Lemons…
You make a documentary about how you turn your misfortune into lemonade – an inspiring tale about how to make the best of an unfortunate situation. The premise of this feature film (35 minutes, available for free on Hulu.com and embedded below) is about how several people were laid off from large agencies during the recent economic downturn, and made the best of their situation by finding their true calling in life.
Continue Reading Becoming a Better Marketer – February 2010 Edition →
February 22nd, 2010 | Posted by Jeff Sauer
Categories: CPG Industry,Marketing Tips
Tags: Google Favorite Places, Lemonade, MomDotCom, Organic Search Optimization, paid search, Strategist, Web Design