Last week I came across a great slide deck put together by InsightR consulting that compares two free web analytics tools: Google Analytics and Yahoo Web Analytics (formerly IndexTools). While we haven’t had much experience working with Yahoo! Web Analytics, the results from this study are quite intriguing, and favorable for Yahoo! in many areas.
As a GAAC consultant, this really does not change anything when it comes to our preferred choice of tools, but I do think that it proves Yahoo Web Analytics to be a true competitor in this space. Competition is good!
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