Nestlé Simply Celebrate
Inspirations for the Holiday Season
Holiday Crafting Cross-Channel Content Marketing
Three Deep Marketing partnered with Nestlé Seasonal Confections to create a cross-channel consumer campaign to promote their Christmas products from Wonka®, Nestlé® Butterfinger® and Nestlé® Crunch®. Nestlé wanted to help mom be the “holiday hero” and tap into the feelings of nostalgia that making gifts or baking with their kids bring out in each generation. Moms today are busier than ever and we knew that creating activities that can be completed in less than an hour, even by little hands, would be key to their holiday enjoyment. From there, Simply Celebrate was born.
In just 8 weeks, we partnered with a dozen bloggers to create over 50 inspirational holiday crafts and recipes hosted at simplycelebrate.meals.com. The program includes a responsive design website; several email streams, promotions on Pinterest and Facebook, a sweepstakes and integration with social applications.
Built With Mobile In Mind
From strategy, creative and UX planning to technical execution, tracking, and analysis, Three Deep was able to spin up this expansive program in fewer than 8 weeks and get this content in market for the mission-critical holiday season.
Simply Celebrate was built from the ground up on the Umbraco Content Management platform with a responsive design in mind from the beginning rather than it being an after thought. Our users appreciate the ability to browse and interact with content, view recipes, crafts and gift ideas with ease no matter the device! In addition, we’ve designed Simply Celebrate with Retina support which guarantees crisp, high-resolution images on all the latest devices.