About Us

Results obsessed? Us too.

We solve your problems by solving your audience’s problems.

Different, in a good way.


Three Deep takes a data-informed approach to digital marketing,  focused on driving business results by delivering what your audience needs most – not just boosting vanity metrics. With deep digital expertise across our core services and a commitment to client success, you’ve found your next digital performance agency.

Data informs design We are devoted to data driven decisions that inform successful creative execution.

Deep digital marketing & technical execution expertise Our teams keep their skills sharp so your digital programs will stand above the rest.

Focused on your return on investment We are a partner who strives only to over-deliver on our promises of digital results.

Our Process

We work with a proven process designed to improve the performance of your digital marketing programs while advancing the digital marketing maturity of your business. See the four steps to marketing success for any of our solutions.

Discover Effective Strategies

Focus Your Tactics Well

Execute Them Right

Iterate and Make Them Better

Proof is in the Numbers


We are certifiably qualified.

Don’t just take our word for it. Our team members and our agency as a whole are committed to maintaining certifications and partnerships with technology and knowledge leaders in each of our service areas. We also spend time sharing knowledge internally and externally with industry groups, often giving presentations and webinars to be sure we are all learning together.

7 Agency Certified
Umbraco Certified Gold Partner
IBM Marketing Cloud
Premiere Google Partner
2017 Best Companies to Work
Minneapolis/St. Paul Business Journal 2016 Best Places to Work
CIO Review 20 Most Promising Google Technology Solutions Providers - 2016
43 Individual
Adwords Qualified Individual Google
Quickbooks Certified ProAdvisor Online
Umbraco Certified Developer
CompTIA A+ Certified
Conductor Searchlight
Unbound Certification
Microsoft Technology Associate
SHRM Certified Professional
Accredited Professional Bing Ads
Silverpop Engage Certified Fundamentals
Analytics Qualified Individual Google
Google Tag Manager
Market Motive

Who is Three Deep?


A group of digital experts who love solving online marketing problems as much as they love pouring a pint at the end of the day week. From backgrounds of all types, we’ve formed a group that works well together and holds each other accountable for the commitments we make to clients. Structured efficiently and led fervently, we push each other to create profitable results for you.


  • Dave Woodbeck Dave Woodbeck


  • Dan Derosier Dan Derosier

    Dan Derosier Vice President of Business Development & CO-FOUNDER

  • Scott Pearson Scott Pearson

    Scott Pearson VP Project Leader Consumer Journey

  • Julie Haldorson Julie Haldorson

    Julie Haldorson Vice President of Account Services

  • Kristin Ziegler Kristin Ziegler

    Kristin Ziegler VP, Technical Solutions

Dave Woodbeck


Digital measurement zealot and recovering CPA. In a good way.

Dave takes pride in starting a marketing consulting company that included both Strategy and Technology before either were cool. Along with Dan Derosier, Dave founded Three Deep in 2003. He leads the charge with an insane interest in the wildly variable, yet strangely predictive, psychology of why people buy – backed by a fascination (and knack) for measurement systems that guide the needle in digital marketing.

Dave is quick to point out that his experience gives him the perspective to identify the marketing strategies and executions that will work, and the humility to know that you need an excellent team to deliver on those results. After hours, Dave’s MN Wild hockey obsession is, in his words “a complete alter ego dedicated to this crazy passion that sometimes embarrasses me, but what can I say?” Don’t say we didn’t warn you.

Dan Derosier

Vice President of Business Development & CO-FOUNDER

Digital Marketing Mercantile. Shares beer with closers.

Building business growth is what Dan does best. As a co-founder of Three Deep, he’s amplified our agency’s success and he helps other businesses thrive by enhancing their digital marketing performance. Dan has made a career of helping companies understand and adapt into digital marketing in their own terms, and then leverage interactive marketing investments to increase lead generation and grow revenue.

Dan’s entrepreneurial passion is evident. He’s an engineer at heart, and holds a U.S. patent for the first front-facing baby carrier that he developed as a parent for his own child. When not at work, Dan is the leader of a motorcycle club called the Relative Drifters who annually bike to landmarks across the country. He will offer you a handshake and a smile, but he will also ace you in ping pong.

Scott Pearson

VP Project Leader Consumer Journey

Marketing technology toolmaster. Keeps bad leads off your lawn.

Scott spends his days ensuring that Three Deep clients take advantage of every piece of their marketing technology to deliver efficient, conversion-focused messaging that keeps programs driving to their business goals. As a partner in our agency, he has expanded the marketing automation division by leading strategic programs that connect the dots between IT and Marketing needs.

Continuously devoted to the success of clients of all types, Scott practices what he preaches by maintaining subject matter expertise of technical platforms and connecting them to results-driving customer touch-points. Catch him after hours corralling his 4 children, aspiring to a more pristine front yard, and flailing his golf clubs around 18 holes.

Julie Haldorson

Vice President of Account Services

Navigator of client success. Making results shine in the digital sea.

Julie is accountable for oversight of all Three Deep client business partnerships. She is tasked with measurably and efficiently solving business problems for clients and aiding the decision-making of their customers and prospects. By keeping all parties on track over the long-term, Julie helps every dollar in a marketing budget have a purpose so it can return to you with friends.

With experience as a brand-side and agency marketer for B2C and B2B clients of all sizes, Julie has always excelled at keeping the vision in mind while getting the job done. As a perpetual self-improver, dedicated world traveler, outdoor enthusiast, and mom, she has visited 47 states, lived in 2 countries, and is still on the quest for more. As unique as you are, Julie will help you find the path to results in this wild digital marketing world.

Kristin Ziegler

VP, Technical Solutions

Digital philosopher for our clients. Whiteboarding a more creative world.

Kristin is the leader of the team delivering innovative strategy and technical solutions for our clients. She is the scale of justice who balances out the how with the why and what in building technology to reach a client’s marketing objectives. Bridging marketing, business, and technology has kept Kristin moving forward since beginning in computer science and analytics for startups, large brands, and agencies.

Kristin is a guiding fixture for Three Deep. As a problem solving critical thinker and unifier of digital execution experts. She believes that somewhere between technology and philosophy, there is always a path to the logical solution of a digital marketing problem. Kristin values cleverness, fact based statements and strong usage of the English language. As her white board reflects.

The Team

History of Three Deep

From a tiny basement office to a full floor of a historic building, we started with a simple passion for digital measurement and now we’re here as a results-focused agency with clients ranging from local dealer networks to Fortune® Global 100 companies. Our company has been featured on the Inc. 5000® and has been a recognized leader in digital marketing by experts around the globe. Explore our solutions or give us a call and see how the Three Deep way will work for you.

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289 5th St East · 2nd floor · St Paul · MN 55101 · (651) 789-7701
© 2019 Three Deep, Inc. · Privacy Policy · Site Map · Location


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