I tell people data is in my DNA. That’s because analytics guide every marketing campaign I complete. I even dream [good dreams] about A/B testing. Yes, I’m that passionate. Through my passion I’m noti…

It’s true, many marketers are misinformed. At least that’s my opinion, I’ll tell you why and I hope you will share your comments after reading how I approach marketing. Before I start my rant, let me …

Just the other day I stumbled upon an infographic that said interruptive advertising is failing. It displayed data from low performing banner ads, an increase in ad blocking, and a decrease in televison…