In an age where consumers expect, demand, and tolerate nothing less than relevant messages, winning marketers emphatically wrap their heads and hearts around data. To better understand and serve your audience, you now need to collect data at every touchpoint and apply it to put more informed marketing tactics into play.…

Traditional web analytics are wonderful, but they don't offer a holistic view of your customer's journey. Here are six scenarios that help make the case for journey analytics as a better way to understand your consumers.…

Your customer journey is probably lying to you. Let's deal with that. Here we look at how you can evolve your data methodology, and why journey analytics is the path to true 1:1 personalization.…

Do you wish you could spend more time finding insights and less time building reports? Do you spend hours exporting, filtering and formatting your data? If yes, Data Studio is the tool you need!…

Perhaps forever sounds daunting, but hopefully your business is in it for the long haul. If that’s your goal, you’ll need to manage your data like it’s a long-term relationship. Now I’m not a love-guru, but I have heard some reliable dating advice along the way.…

Dark traffic is visits to your site through non-public channels and chats. Here's how you can track dark traffic from social media sites.…

Find out the importance of using data to dictate your decisions through data driven design.…

Marketers make mistakes. Sometimes that’s a good thing, and sometimes it’s not. It all depends on whether you’re tracking data that allows you to evaluate and optimize.…

Analytics are crucial to any business. Learn how pro sports companies are using analytics to beat the competition.…