Minneapolis Online Marketing Summit - Three Deep Tweet Recap
Yesterday 8 members of Three Deep attended the Online Marketing Summit in Minneapolis, and several team members decided to live "tweet" the event. This was first for many of us, and the results were some great interactions with fellow online marketers, occasionally witty commentary, and a great foray for Three Deep into the Twitterverse. Tweets are included in chronological order for readability.
threedeep: See you all at the Online Marketing Summit in Minneapolis Tomorrow! Let us know if you'd like to meet up with Three Deep.
3DEmailMarCom: #onlinesummit online marketing summit starting!
3DEmailMarCom: #oms ready to get to the breakout sessions
mitchellhislop: @3DEmailMarCom yup
3DEmailMarCom: @BillBruno looking forward to your talk
3DEmailMarCom: @mitchellhislop goodluck with battery life today! #oms
mitchellhislop: @3DEmailMarCom Thankfully, I have been at a conf here already. I got this place figured out case in point: http://twurl.nl/rvdewq
BillBruno: @3DEmailMarCom make sure to say hello.
3DEmailMarCom: Dont reinvent the wheel #oms
3DEmailMarCom: #oms email + crm makes a great pair. a necessity for online strategy
3DEmailMarCom: #oms Home Depot example of email strategy is really interesting. Live image offers, at time of open.
MarcelHomefield: @3DEmailMarCom I see you mentioned online CRM, maybe www.abcrm.eu is also interesting for you?
3DEmailMarCom: lots of great examples from ET's presentation on combining email with other strategies...but...what are results AFTER implementation?
3DEmailMarCom: eROI is going over best opt in practices. I agree with most of them. Make it as easy as possible to signup for enews #oms
3DEmailMarCom: @MarcelHomefield what is that?
3DEmailMarCom: @MarcelHomefield what is the site you are talking about?
3DEmailMarCom: keep opt in simple, not too many questions #oms
3DEmailMarCom: Nordstrom emails. FAIL. #oms
3DEmailMarCom: make sure you use info you collect on opt in. #oms
darrenselberg: #oms - for every dollar spent on analytics pkg, spend a dollar on staffing - too few companies realize this
moarinternets: RT @darrenselberg: #oms - for every dollar spent on analytics pkg, spend a dollar on staffing - too few companies realize this
threedeep: @darrenselberg Actually, it should be closer to @avinashkaushik's 90/10 rule... or 100/0 if you're using Google Analytics!
darrenselberg: #OMS what comes first, the design or the analytics? Determine what you want the visitor to do and design around measuring it.
3DEmailMarCom: You have 3 chances to set relationship before you lose 80% of your list. Agree.
3DEmailMarCom: @darrenselberg don't put the cart before the horse...I agree.
MarcelHomefield: @3DEmailMarCom I was talking about www.abcrm.eu
jakedietrich: Dropping my first Tweet from the Online Marketing Summit conference's PPC seminar
darrenselberg: #OMS - If seasoned skewers aren't coming up in a searc for skewers, they need a better SEO consultant
moarinternets: RT @darrenselberg: #OMS - If seasoned skewers aren't coming up in a search for skewers, they need a better SEO consultant
jeffsauer: #OMS - Can't wait to hear the ROI part... waiting... waiting...
mitchellhislop: @jeffsauer I am waiting too.
jakedietrich: @jpwest I was thinking the same thing!
darrenselberg: #OMS Posting coupons via Twitter - wrong way to market? I disagree, can be a successful way to impact short term sales when used correctly.
jeffsauer: #OMS - Sorry, but this isn't 2002 and Alexa isn't really cool/accurate anymore. Try the link:www dot yoursite dot command in Yahoo or GWT
betweenstations: @darrenselberg especially for local bricks n mortar businesses. Lots of restaurants are using Twitter specials effectively. #oms
betweenstations: @jeffsauer Alexa was NEVER accurate! #oms
mitchellhislop: RT @jeffsauer: #OMS - Sorry, but this isn't 2002 and Alexa isn't really cool/accurate anymore. Try the link:www dot yoursite dot comman ...
jeffsauer: @betweenstations Truth... well, when I told everyone I knew with the IE toolbar to visit my site, I pretended it was accurate
darrenselberg: @betweenstations do you follow Punch Pizza? That's one I was specifically thinking of
jakedietrich: Heard mention of Web 3.0 today: Somebody fill me in! #OMS
jeffsauer: @jakedietrich Web 3.0 involves telepathic thought collection, neural networks and Flash v15. Sadly, we're still stuck w/Flash intros #OMS
3DEmailMarCom: $43.52 ROI for email. but not a given. You must do it right in order to see those numbers. #oms
3DEmailMarCom: pillars of email marketing - permission, segmentation, timing/frequency, bridging/integration with other online marketing channels
threedeep: SEO = web analytics. You are right catfish! #OMS
darrenselberg: RT @shawkins Steve Rubel mindmaps the future of Twitter: http://is.gd/Mmih
jakedietrich: #OMS - Reverse breadcrumbs as page titles...genius.
craigsanatomy: RT @jakedietrich: Reverse breadcrumbs as page titles...genius. #OMS
jeffsauer: I feel like @seocatfish is listening to my thoughts and presenting them on screen. Way cooler facial hair though. #OMS
threedeep: #OMS - 302 redirects and cookies serving content = BAD! Agree 1001%.
threedeep: @betweenstations in house or agency?
threedeep: LOVE THIS @SEOCatfish "Link Exchanges should be business relationships. If you cant call them, dont exchange it" rt @mitchellhislop
3DEmailMarCom: Skittles putting twittersearch directly on site...FAIL. What about negative comments? not good. #oms
3DEmailMarCom: Social media presentation by @leeoden is good. Good comments on social media and uses. #oms
threedeep: RT @coltsfan18: do you list your social sites or twitter handle alongside your web address, if not you should from @leeodden #oms
jeffsauer: Trying to update two Twitters at one time is draining... @jeffsauer and @threedeep are both suffering as a result. Knibb High football rules
threedeep: #OMS @leeodden is the Real Deal... thanks for making this event worthwhile!
jeffsauer: #OMS Where the happy hour at? First drink is on me!
vbpickett: RT @threedeep: #OMS @leeodden is the Real Deal... thanks for making this event worthwhile!
3DEmailMarCom: Oms is over. Hopefully everyone can take away info that helps their business #oms
threedeep: Enjoyed the #OMS dinner... thanks to all for the conversation, and great meeting everyone involved with the event!
Kdieruf: @threedeep good meeting you #OMS. Remember to drop me a line later in the week and we'll get you squared away. Cheers.