Featured Articles

Customers expect more. I'm talking, of course, about personalization. And I've tried to demonstrate the idea that personalization is not simply about knowing the name of the person you're communicating with. Marketers today aiming to seriously step up the degree of connection they make with customers are exploring the true power of personalization.…

In an age where consumers expect, demand, and tolerate nothing less than relevant messages, winning marketers emphatically wrap their heads and hearts around data. To better understand and serve your audience, you now need to collect data at every touchpoint and apply it to put more informed marketing tactics into play.…

Traditional web analytics are wonderful, but they don't offer a holistic view of your customer's journey. Here are six scenarios that help make the case for journey analytics as a better way to understand your consumers.…

Personalization and the customer experience is all anyone in marketing ever talks about. But why is it still so difficult to achieve? We take a look at the benefits of personalization and how to identify a path to greater success in your personalization strategies and experiments.…

Hyper-personalization is the process of connecting with consumers at a 1:1 level based on behavioral and real-time data. It's not easy, but it is effective. Here's what marketers need to know and why.…

Software doesn't solve strategy problems. Don't rage against the tools if your foundation isn't right. We get to the bottom of technoblame.…

An old-school model had brand and performance marketers at loggerheads. Today's focus on the customer experience means brand and performance need to work together to win. Here's how to do it.…

Your customer journey is probably lying to you. Let's deal with that. Here we look at how you can evolve your data methodology, and why journey analytics is the path to true 1:1 personalization.…

The local search challenges faced by service-area businesses can be particularly frustrating - especially if you are trying to gain visibility for a city in which you do not have a physical presence. In this article, we are going to explore some tactics that might be harming your local rankings.…