November / December 2008 issue of Replacement Contractor.

Tom Audette, National Sales Manager for Home Improvements was the featured writer of the Trade Secrets column Search Friendly. This column which included contributions by Jeff Sauer and Dan Derosier, highlighted the importance of Search Engine Optimization (SEO) for a home improvement contractor’s website.

Among the highlights of the article:

“A flashy site doesn't guarantee that the people out there looking for a home improvement company or product will be steered in your direction. Make no mistake, they're there. A recent study showed that 73% of offline buyers did research online before making a buying decision. So if your excellent site gets little or no response, somehow consumers are bypassing you…. It isn't magic that's going to point consumers in your direction. It's the search engine Google… You can get your site on Google in two ways. The first is by optimizing, that is, by providing content targeted toward specific keyword phrases as well as links containing those phrases. (Example: “Minneapolis siding.”) The more search-friendly your site, the higher it will appear in “organic” search results. Done right, you could get in the top 10 listings of organic searches, at least in smaller markets. That dramatically increases your chance of being called or contacted.”

Read the full text of the article here:

Audette also was a featured contributor to the article Optimum Results in the same issue.

This article also talked about the critical importance of SEO strategies for home improvement contractors, and emphasized that SEO is an ongoing process not a one time event.

Read the full article here:

Three Deep Marketing is one of the leading internet marketing agencies serving the home improvement industry today. We help contractors, dealers and manufacturers increase their online presence and internet lead generation through search engine optimization, pay per click advertising, website and landing page development and email marketing. By combining industry best practices with emerging technologies, our clients experience measurable improvements along their entire marketing and sales demand chain. These sustainable technology enabled processes result in accelerated lead acquisition, enhanced lead quality, increased sales productivity and improved business results. Our clients often find the Internet quickly becomes one of their most cost effective lead sources.