Welcome to the eighth edition of The Search, a weekly recap of all the interesting posts from the areas we deal with most: paid search, project management, social media, SEO, email, and mobile marketing. Check back each week to stay on top of the latest and greatest techniques in online marketing so that you can improve your skills and better serve your clients. Enjoy!


Paid Search

This week is all about Google AdWords and ways to enhance your current AdWords campaigns. Check out these great articles for more information!


SEOmoz makes headlines this week after Mozcon with the announcement of their brand new Open Site explorer, as well as how to best leverage your SEO for Search Retargeting. Take a look at all of these SEO posts for great search advice.

Social Media

One of the big pieces of social media news last week was the implementation of the embed option for a LinkedIn job application for companies. Check out what other social media stories have been making the news.


This week, mobile marketing focuses on the statistics. First, Mashable reports that Android has nearly 50% of the smartphone market worldwide, while e-Strategy covers mobile app usage. Find out more by reading these posts!


In email marketing for this week, these articles take a look at the possibility of integrating social media into your emails, what to consider or add in an email subject line, and what you should do for an email welcome series. Take a look!

Project Management

Finally, our top project management articles take you through the process of getting your project proposal ready, and lead you through some project therapy as well. How refreshing! Check out these articles for more information.