Top 10 Content Marketing Buzzwords That Need to Go Away

There is something about the workplace that transitions basic English into marketing jargon. Checkout this list of the most overused marketing buzzwords before spitting out your next corporate catchphrase. It might even save you from being the annoying person in the office.


What Message is Your Landing Page Sending?

Communication is more than words, and so is the content on your landing pages. That’s because nonverbal communication still has a voice even when it’s on a website. Here are some easy ways you can see if your landing page’s body language is turning people off.


Google Penguin Update

It’s been over a year since the last Google Penguin update. We now know the search engine is planning a Penguin refresh before the end of 2015 just in time to impact SEO during the holiday shopping season.


6 Tips to Become a Better Marketer

The world of digital marketing is a fast-moving process with new strategies developing everyday. Good news, it’s never too late to learn. Here are 6 outstanding resources to help you dip your toe into the pool of digital marketing.


Twitter Grows its Organic Search by 20%

Organic desktop search traffic is increasing at Twitter. And not just a little, over the past six months Twitter has seen an increase of ore than 35 million monthly visits. If you’re wondering how this occurred, here’s how.


Use 'Interest Data' to Ignite Your Marketing

You know your audience, or at least as a marketer you should. Here are some tips on how to optimize your editorial strategies to meet their interests.


How Will Android 6 Marshmallow Impact Mobile SEO?

We first heard about Android’s Google I/O last May. Now with its official release behind us, marketers are wondering about the implications on mobile SEO strategy. Good news, SEO Land is publishing a three-part series that explores Google’s Private Indexes and discusses screen crawling.


The Best View for Mobile Users

Figuring out your content layout is never an easy task, especially when in comes to a mobile device. You have limited screen space and uses can only view a small amount of content at a time. Here are some tips to help you identify the most efficient layout for your users.


8 of the Top Marketing Challenges Marketers Face

The State of Marketing Report has arrived. Every career has challenges and obstacles. If you’re wondering the most common trials in marketing, Hubspot has the answer. They’re sharing responses from thousands of marketers along with some tips to overcome these marketing hurdles.


MobileGeddon Part II

Earlier this week, Google announced the “app install interstitial penalty.” Essentially Google is saying that pages with an app install interstitial that hide a substantial amount of content on the transition from the search result page will no longer be considered mobile friendly. Some are calling this the second coming of MobileGeddon, nevertheless it’s more signs that Google is walking the walk in mobile first.


How to Manage Actionable Feedback

In the world of marketing, statistics matter especially when it comes to customer feedback. If you’re wondering where the crossroads of data and customer response intersect, here is a nice framework to encourage engagement rather than division.


The Power of YouTube

YouTube is the second largest search engine. Or so “they” say. If videos part of your online marketing mix, here’s how to start optimizing that content.