Top Content Marketing Predictions for 2016

It’s that time of year again. I’m not talking about New Year’s resolutions, but it’s kind of close. Now that the year is coming to a close, it’s time to start thinking about what 2016 will bring for content marketing. Here are Michael Brenner’s top content marketing predictions for next year.


Why Content Marketing Requires More Than 1 Person

In most companies, content marketing is a relatively new role. And most companies are who are creating content for the first time really have no idea how many people it takes to launch a successful campaign. Before you shake your head no, here are more details on the three separate characteristics content marketing requires.


Thanksgiving Weekend 2015 Shopping Stats

We’re officially in the holiday swing. As marketers recover from the hangover of Black Friday and Cyber Monday, there is new data showing the results from Facebook ecommerce advertising. See the results and what it could mean for the rest of the holiday shopping season.


Secret Santa Gift Ideas Your Coworkers Will Enjoy

Nothing says office holiday spirit like a Secret Santa gift exchange. If your company is hoping on the festive bandwagon, you’ll appreciate these 20 Secret Santa gift ideas.


What Happens When You Unsubscribe 250,000 People from Your Email List

You’ve heard of email, but you probably haven’t heard of Graymail. It’s not quite spam, but it’s not totally permission based either, it’s Graymail. And these types of addresses can kill your email campaigns. See Hubspot’s take on Graymail and what happened when they cut their its database from 550,000 emails down to 300,000.


AdWords Made Easy

Optimization is key in pay-per-click advertising. If you’re job includes figuring ways to lower costs, increase volume or enhance conversion with paid media – this is for you. 3 AdWords workouts for easy optimization. And even better, the tips are listed in Gigographics!


Stop Making This Marketing Mistake

Advertising is a science. And knowing how the brain works can make you the greatest marketer ever. We explain in our latest blog.


6 Organic Content Promotion Channels That Work

The best thing about organic traffic is the price. And most marketers are looking to increase traffic to their site for free. Here are 6 organic marketing channels that really work.