Introduction to paid media marketing
Did you know businesses make an average of $2 revenue for every $1 spent on Google AdWords? That’s because paid search advertising delivers a powerful combination of targeting, segmentation and performance measurement. When paired with a call to action on a dedicated landing page, PPC delivers a top ranking ROI. Better yet, the data provided by PPC campaigns allows digital marketers to perpetually adjust and fine-tune performance to increase conversion while lowering cost per acquisition.
Google Keyword Planner
Bing Keyword Tool
Adwords Competitive Intelligence