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PPC-101 Webinar

Introduction to paid media marketing

Did you know businesses make an average of $2 revenue for every $1 spent on Google AdWords? That’s because paid search advertising delivers a powerful combination of targeting, segmentation and performance measurement. When paired with a call to action on a dedicated landing page, PPC delivers a top ranking ROI. Better yet, the data provided by PPC campaigns allows digital marketers to perpetually adjust and fine-tune performance to increase conversion while lowering cost per acquisition.

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