Case Study - Red Wing Shoes
Can you get online customers to take in-store actions… and prove it?
Today’s customer is rarely required to visit a store let alone talk to someone at said store. Yet, getting fitted for a pair of Red Wing boots requires just that. We faced a two-pronged challenge: convince consumers that they’ll not only enjoy a visit to a Red Wing Store, but that working with a Fit Expert to get the right boot in the right size is an essential part of the boots-buying process.
1.Convince consumers of the benefits of the Ultimate Fit Experience
2.Drive engagement with Ultimate Fit Experience digital content
3.Create demand for in-store visits for the Ultimate Fit Experience
1.Drove audience from awareness to in-store visit
2.Created strategic messaging to set expectations for in-person experience
3.Leveraged CRM data to drive cross-channel decision-making for efficient media management
4.Reached intended audience with relevant content by mapping messages per channel and phase of journey
- Customized messaging and ad placement across the customer journey
- Personalized, dynamic content updates on emails and landing pages
- Used barcode technology on coupons to track campaign performance by source
- On time, on budget
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